In the 20th Century, radiation was associated with the future of health and wellness as well as modernity and technology. As both the patent medicine and advertising industries thrived and grew in the decades leading up to the Second World War, the popularity and use of radium and other radioactive materials, such as thorium and polonium, flourished.
After the bombing of Hiroshima and Nagasaki, radiation and nuclear science began to take on different connotations, and as the Cold War heated up, "atomic" developed a much more menacing meaning for a rapidly globalizing world while also maintaining its connections with health and science. By the mid-1960s, advances in uranium mining and radiology research had entered the zeitgeist hand-in-hand with the potential for global nuclear war in American minds.
At the end of the 20th century and leading into the early 21st Century, attitudes had seemingly come full circle and vintage atomic themes came back into vogue by way of popular culture and a boom in 21st Century "self-help" and quackery.
This exhibition, compiled from the collections of the National Museum of Nuclear Science & History, aims to exemplify the ever-changing public attitudes towards atomic thought over the course of the 20th Century and first decade of the 21st Century through the reflective lens of advertising and packaging. Although the National Museum of Nuclear Science & History's collection naturally focuses on American cultural experiences and representations of the Atomic Age, this exhibit includes a small number of objects from both France and Japan. French contributions to early atomic science are important to the first discovery and subsequent marketing of radium and radioactive products. Additionally, Japan's cultural identity has been deeply impacted by the US bombing of Hiroshima and Nagasaki which, by definition, began the Atomic Age. National attitudes towards nuclear science have drastically changed within these cultures since the potentially violent implications of nuclear science were introduced to the world at the end of WWII. The examples within this exhibit from France and Japan share certain attitudes expressed in the United States at different points in the 20th and early 21st Centuries and help to illustrate how widespread these trends were.
Anna Part has been a Collections Intern working at the National Museum of Nuclear Science & History since May this year. She graduated in February from the Victoria & Albert Museum/Royal College of Art MA History of Design program after completing her undergraduate degree at The University of New Mexico. Her master's research thesis focused on the advertising and packaging practices of the confectionery industry in England from 1850 to 1914. Her continued interest in museums and the history of advertising led to her involvement with the National Museum of Nuclear Science & History.
The National Museum of Nuclear Science & History will host "Science is Everywhere" Spring Day Camp 2020 for children in grades Pre-K through 7th. Experience the wonders of science in one-day sessions, March 30 - April 3, 2020. Sessions include "The Fun of Physics", "Spring into Design", "Prankenstein", "Robots are Everywhere" and many more!Learn More
With an agreement signed on June 24, 2019, the Atomic Heritage Foundation and the National Museum of Nuclear Science & History forged a new collaboration to preserve the history of the Manhattan Project and the Atomic Age. This significant agreement ensures the Atomic Heritage Foundation’s extensive collection of oral histories (Voices of the Manhattan Project), interpretive vignettes (Ranger in Your Pocket), and articles about the Manhattan Project and its legacy will remain available to the public for the foreseeable future.Learn More
The National Museum of Nuclear Science & History will host "Science is Everywhere" Summer Camps for children who are in grades Pre-K and Kindergarten to 7th grade. These themed, week-long camps will take place May 26 through August 7, and they are designed to be both highly educational and fun for all. These one-week science adventures include Sci-fi: Blast from the Past, Grossology, Crack the Code, Mission to Mars, Rocket Science, Hogwerts, and more!Learn More