Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Title:
Radium Radia
Year Range from:
1905
Year Range to:
1906
Artist - Creator:
Radium Radia Company
Dimensions:
H-6 W-2 D-1.5 inches
Material:
Paper, Glass, Cardboard
Exhibit Label:
During the first decades of the 20th Century, the patent medicine industry was booming in the United States and around the world. The market for cure-alls and quackery produced many products that claimed to fix a myriad of problems.
The Radium Radia box claims that the product is a "Sure cure for rheumatism, sciatica, lumbago, sprains, bruises, cold on chest, swollen joints, neuralgia" and the label on the bottle features a "before and after" illustration of a man revitalized by the restorative power of Radium Radia. Additionally, this product did not contain radium, but was instead a liniment that was mostly made from capsicum and turpentine, and would have provided topical pain relief. Despite providing some amount of actual scientific pain relief, regulating bodies under the Pure Food and Drug Act of 1906 found Radium Radia's name to be misleading considering its lack of radium content and the product was pulled from the market.
Image Text:
[Bottle:]
Radium Radia
(Trade Mark.)
The World's Premier Conqueror of Pain.
Sure Cure for
Rheumatism, Neuralgia, Sciatica, Headache, Gout, and all Pains in the Limbs, Chest and Throat.
"NEVER KNOWN TO FAIL"
Directions for Use -- Shake bottle well each time before using, and rub well with hand the parts affected three times a day in severe cases, twice a day in light cases, morning and evening.
For External Application Only.
None Genuine without Trade Mark "Radium Radia."
Radium Radia Co., Los Angeles, Cal.
13 W. 26th Street, N.Y. City.
Price $1.50

[Box:]
Radium Radia
(Trade Mark.)
Sure Cure for
Rheumatism, Sciatica, Lumbago, Sprians, Bruises, Cold on Chest, Swollen Joints, Neuralgia.
Directions for Use.
Shake bottle well before pouring, and rub well in parts affected, three times a day in severe cases; twice a day in light cases, morning and evening.
For Neuralgia, rub well in temples, around the ears and forehead.
Manufactured by the Radium Radia Company,
Los Angeles, Cal.
13 W. 26th Street, N.Y. City.
Price $1.00
Collection:
Dr. Jay Shelton
Exhibit Photographer:
Ryan Jaramillo
Click to Enlarge
Radium Radia Trademark LinimentRadium Radia Trademark Liniment
Radium Radia Trademark Liniment BottleRadium Radia Trademark Liniment Bottle
Radium Radia Trademark Liniment Bottle reverseRadium Radia Trademark Liniment Bottle reverse
Radium Radia Trademark Liniment BoxRadium Radia Trademark Liniment Box
Radium Radia Trademark Liniment BoxRadium Radia Trademark Liniment Box
Radium Radia Trademark Liniment BoxRadium Radia Trademark Liniment Box
Radium Radia Trademark Liniment BoxRadium Radia Trademark Liniment Box
Radium Radia Trademark Liniment Box bottomRadium Radia Trademark Liniment Box bottom