Table of Contents

Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.

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• 
• Bottle
• 14.45.76
• Radium Radia
• Radium Radia Remedy box reads: "Sure cure for rheumatism, sciatica, lumbago, sprains, bruises, cold on chest, swollen joints, neuralgia." "Price $1.00" One side of box reads, "None Genuine Without Trade mark "Radium Radia" The fourth side reads, "Rea... View Full Record
• 
• Bag
• 14.47.236
• X-Ray Stove Polish
• A paper bag with advertising for X-Ray Stove Polish, Guaranteed to go twice as far as Paste or Liquid Stove Polishes. The Brightest Thing in Stove Polish Ever Made. $3 written in pencil on reverse side of bag. X-Ray Stove Polish was sold by J.L. Pr... View Full Record
• 
• Bottle
• 14.45.62
• Esco Radium Liquid Sunshine Embalming Fluid
• Printed on a paper label: Esco Radium Trade Mark Liquid Embalming Fluid N.P. Keep paper around bottle until needed. Especially compounded for_________ Esco Radium is the latest and most perfect Preservative, Disinfectant, Deodorizer and Bleacher... View Full Record
• 
• Postcard
• 14.47.213
• Chaufflage au Radium
• Printed on the front of the card: En L'an 2000, Chauffage au Radium; the back is blank. The card was part of a diorama to envision the year 2000 when everyday life would be simplified by the use of technology. The discovery of radium by Pierre and... View Full Record
• 
• Can
• 14.45.68
• Radium Hand Cleaner
• Radium Hand Cleaner, Takes off Everything But the Skin. Quickly removes grease, paint, tar, rust, and all the discolorations without irritating the skin. It cleanses, softens and heals. Adapted for Motorists, stenographers, engineer, firemen, motorm... View Full Record
• 
• Advertisement
• 14.46.135
• My Fairy Light
• Advertisement for Ingersoll Radiolite clocks from St. Nicholas Magazine (1873-1940). Title: My Fairy Light. Text: When I am tucked in bed at night, I love to see my RADIOLITE, The watch that makes a fairy light With hands and figures shining bright... View Full Record
• 
• Postcard
• 14.47.204
• Imperial Bath House, Hot Springs, Ark.
• An unused postcard from Women's Hot Pack Room, Imperial Bath House, Hot Springs, Ark. Hot Water cooled without exposure to air, all Radium Gases thus saved, giving to bather curative benefit. Large, marble partitioned individual dressing rooms, e... View Full Record
• 
• Bottle
• 14.44.14
• Radium Liquid Wax Polish Bottle
• A bottle of Radium Liquid Wax. A polish not an oil for furniture, auto and Duco. For removing dirt, grease, scratches, etc., and bringing out the polished surface in its original lustre. Original price was $1.00, manufactured by Radium Specialty Co o... View Full Record
• 
• Booklet
• 14.47.35
• The "Lifetime" Radium Water Jar
• The "Lifetime" Radium Water Jar. The Quest of Ponce De Leon. In quest of the Fountain of Youth may not have been entirely visionary. The most potent of the natural springs seemingly renewed the youth of those that sought the healing, energizing water... View Full Record
• 
• Booklet
• 14.47.46
• Modern Treatment of the Endocrine Glands with Radium Water
• A booklet about the Modern Treatment of the Endocrine Glands with Radium Water, Radithor, The New Weapon of Medical Science. Promotional pamphlet targeted at doctors; Biological Factors: Causes of Endocrine Deficiency; Acquired Endocrine Deficienc... View Full Record
• 
• Bottle
• 04.29.20
• Radithor
• Radithor contained triple distilled water containing at a least one microcurie of Radium 226 and 228 isotopes. This patent medicine was advertised as Perpetual Sunshine. Exposure rates according to Oak Ridge Associated Universities: ca. 2 uR/hr abov... View Full Record
• 
• Box
• 14.44.37
• Arium Radium Tablets Box
• Arium Radium Tablets Tin Box. "This tin contained forty-two tablets of "genuine radium," and at the time of its manufacture cost one dollar. The manufacturer, Associated Radium Chemists, Inc. of New York, stated, "Take two tablets with glass of water... View Full Record
• 
• Advertisement
• 14.46.110
• New Radium Necklace
• The advertisement is from Comfort magazine June 1928 for jewelry including a New Radium Necklace which is one of seven premiums sent to the reader for renewing a subscription to Comfort magazine. Glows in the dark. From the dark forests of Bavari... View Full Record
• 
• Advertisement
• 10.28.15
• Anarchy in the Human Body
• Page 33, The Literary Digest for April 12, 1930, Anarchy in the Human Body, You should know these facts about cancer, Parke, Davis & Co. advertisement. 1 page.... View Full Record
• 
• Box
• 14.45.73
• Radium Brand Creamery Butter
• Printed on the Radium Brand Creamery Butter box: Radium Brand Creamery Butter. We solicit your close inspection and guarantee to please the most delicate appetite. This butter is churned from pure pasteurized cream and in this carton will retain al... View Full Record
• 
• Can
• 14.45.71
• Pet Milk
• Printed on the can label: Pet Milk, irradiated-evaporated, net weight 14.50 oz liquid measure 13 ozs. Vitamin D content increased. Irradiated Pet Milk is widely used as food for infants. It has these points of superior quality. In the sealed cans it... View Full Record
• 
• Matchbook
• 14.47.233
• Radium Mt. Water Co. Shawnee, Okla.
• A matchbook cover advertising the Radium Mountain Water Co. Shawnee, Oklahoma, the Famous Spring of Healing Water. Written on inside: Pure Elixir Of Life-Stomach Disorders, Sugar Diabetes, Kidney Trouble, and the statement "Ask Your Grocer He Knows!"... View Full Record
• 
• Advertisement
• 14.46.131
• Tho-Radia Methode Scientifique de Beaute
• French magazine advertisement for Tho-Radia: Scientific Method of Beauty Creme Cold-cream pour peaux seches Creme mauresque Fond de teint Poudre Savon lait de toilette Demaquillant Rouge a levres Dentifrice Tho-Radia Methode s... View Full Record
• 
• Advertisement
• 14.46.132
• Un joyeux Noel de Tho-Radia aux lectrices de Marie Claire
• Magazine advertisement for Tho-Radia in Marie-Claire from December 1937. Un joyeux Noel de Tho-Radia aux lectrices de Marie Claire. Translation: A happy Christmas from Tho-Radia to the readers of Marie-Claire Translation by Angèle Delajou... View Full Record
• 
• Advertisement
• 14.46.133
• Le Rouge a Levres sain.
• Advertisement in Marie Claire for Tho-Radia lipstick, 1937. Le Rouge a Levres sain Rouge a Levres Tho-Radia Orange, Feu, Vif, Moyen, Fonce Etui complei 16' _ Rechange 8' En pharmacie seulement Translation: The Healthy Lipstick Tho-Radi... View Full Record
• 
• Advertisement
• 14.46.134
• Creme Poudre Tho-Radia
• Advertisement for Tho-Radia Creme Poudre Tho-Radia Embellissantes parce que curatives a base de thorium et de radium selon la formule du Docteur Alfred Curie Exclusivement chez les pharmaciens Creme: Le Pot 15' Le Tube 10' Poudre: ... View Full Record
• 
• Poster
• 14.47.242
• Eve Curie, Speaking on "The Magic of Radium", Stanford University
• A poster advertising Eve Curie, Speaking on "The Magic of Radium" at Stanford University. She was "daughter of one of the world's most distinguished women and author of her mother's biography". "Speaking on "The Magic of Radium" Mon., March 4 - 8:30... View Full Record
• 
• Bottle
• 14.45.48
• Old Tavern Farm Milk Bottle
• Embossed on the top of the bottle: Maine 48 Seal, One Quart Liquid. Printed on the bottle: Old Tavern Farm Inc., Portland, Maine, "Here's your daily sunshine", Old Tavvy, Irradiated Vitamin D Milk. Embossed on the bottom of the bottle: 17 [a maker'... View Full Record
• 
• Ring, Finger
• 13.42.34
• Lone Ranger Atomic Bomb Ring
• General Mills Kix Cereal Atomic Bomb Ring spinthariscope with a radioactive screen, with light exposure the ring interior will then give off very faint glow in the dark. The ring was advertised on the Lone Ranger radio show. When the red base, which... View Full Record
• 
• Advertisement
• 14.46.128
• Kix Atomic Bomb Ring Advertisement
• Newspaper advertisement for Kix Atomic Bomb Ring from 1947. Title: Get Kix Atomic Bomb Ring with secret message compartment and concealed observation lens. Text: Right Side of Advertisement: Awesome! Amazing! Atomic! It's super! It's stupendous! It'... View Full Record
• 
• Advertisement
• 14.46.129
• Atoms Split to Smithereens!
• Newspaper advertisement for Kix Atomic Bomb Ring for February 23, 1947. Title: See Genuine Atoms Split to Smithereens! Text: It's a Seething Scientific Sensation! Actual Atoms--split to smithereens inside this ring! And you can see brilliant atomi... View Full Record
• 
• Bottle
• 14.44.5
• Atom Bomb Perfume
• The 1/4 fl oz “Atom Bomb” perfume, was patented by the Andrew Jergens Company in 1948 and is in a rocket-shaped bottle. A small amount of liquid is still in the bottle. 0.6 x 2.25"... View Full Record
• 
• Catalog
• 13.42.22
• Gilbert Toys Catalog
• Printed on the cover of the catalogue: New 1950 Gilbert Toys: 50 Years Of Progress In '50. Magic, Tools, Erector, Atomic Energy, Chemistry, Puzzles, Microscopes. The contents are: Erector Sets pp. 2-5 Junior Erector Set p. 6 Electric Eye, Fun Wi... View Full Record
• 
• Kit
• 13.42.2
• Gilbert U-238 Atomic Energy Lab
• Atomic Energy Lab; Performs Over 150 Exciting Experiments!; $10,000 Reward - That's what the United States Government will pay to anyone who discovers deposits of Uranium Ore! Full details in the book Prospecting For Uranium, packed with this Atomic... View Full Record
• 
• Book, Comic
• 13.41.19
• Bert the Turtle Says Duck and Cover Comic Book
• Printed on the cover: Bert the Turtle Says Duck and Cover. Star of the official U.S. Civil Defense film Duck and Cover. Federal Civil Defense Administration. A comic regarding safety during an atomic attack that is aimed at children. Bert the Turt... View Full Record
• 
• Booklet
• 14.47.16
• Atomic Energy and Peace, The Promise of the Future
• Title: Atomic Energy and Peace, The Promise of the Future. Table of Contents: A Bomb is Dropped; What Atomic Energy Is; Splitting the Atom; Postwar Development of Atomic Energy; The Atomic Energy Act of 1946; Atomic Energy is Big Business; The Promi... View Full Record
• 
• Booklet
• 13.41.17
• All-in-Vue First Aid and Atomic Defense Index
• a. Envelope addressed to: Frederick R. Kleb, Route 3, Marietta, Ohio, 817. Return address: Home Safety Committee, Electro Metallurgical Company, P.O. Box 299, Marietta, Ohio. Postmarked: Marietta, Ohio, March 19, 1954. Envelope reads: First Aid and A... View Full Record
• 
• Book, Comic
• 13.41.49
• The H-Bomb and You
• Printed on the cover: The H-Bomb and You. Inside the front cover are: Signals You Should Know, Alert Signal and Take Cover Signal. Safety Tips For Survival. The comic starts: Everyone has heard about the power of the hydrogen bomb. Let us look in a... View Full Record
• 
• Matchbook
• 14.47.232
• Uranium Cafe, Grants, N.M. (matchbook)
• A matchbook cover advertising the Uranium Cafe, Grants, N.M. Advertised as the "Finest American, Chinese and Mexican Dishes: Air Conditioned". The establishment was located at 519 Santa Fe Ave, Highway 66, Grants, New Mexico. At7-4456. 1.5 x 4.5"... View Full Record
• 
• Advertisement
• 07.52.3
• For Christmas- double feature from Sylvania
• The ad reads: For Christmas- double feature from Sylvania, Sylvania 110 with Halolight, Special Holiday Offer! Exciting Atomic Train, Ask your Sylvania TV dealer how you can get this remarkable electric train with the purchase of Sylvania TV. Cut o... View Full Record
• 
• Poster
• 86.15.1
• Security Posters 1957
• Atomic Energy Commission, Security & Graphic Arts: Security Posters From 1957 to date, Book 1 of set 1. (front cover is falling off). Many of the posters have a squirrel on the poster warning about improper disposal of top secret papers. 12 x 15"... View Full Record
• 
• Poster
• 86.15.2
• Security Posters 1957 Book 2
• Atomic Energy Commission, Security & Graphic Arts: Security Posters From 1957 to date, Book 2 of set 1. All of the posters are cartoon drawings to remind personnel about security. 12 x 15" ... View Full Record
• 
• Gun, Toy
• 10.55.1
• Space Patrol Sparking Gun
• In a plastic bag with a red label on top with print that reads- "No. 592 Space Patrol Sparking Gun with see-thru spark window Japan". The space gun is silver tin lithograph, white print reads "space", yellow print reads "atomic gun".... View Full Record
• 
• Gun, Toy
• 10.55.2
• Lucky Toy Atomic Gun
• In a plastic bag with a tan and red label on top with reads- " Lucky Toy Made in Japan". Silver tin lithograph, white print reads "space", yellow print reads "atomic gun".... View Full Record
• 
• Brochure
• 13.41.35
• The NEAR System, Indoor Attack Warning
• Printed on the cover: The NEAR System, Indoor Attack Warning. Reprinted March 1961. Office of Civil and Defense Mobilization. Informational material about the National Emergency Alarm Repeater System (NEAR), a plug-in receiver designed provide a war... View Full Record
• 
• Report
• 01.11.70
• Nuclear Safety Guide 1961
• TID-7016, Rev. I, Nuclear Safety Guide 1961, [logo] Atomic Energy Commission, United States of American, revised by Subcommittee 8 of the AMERICAN STANDARDS ASSOCIATION SECTIONAL COMMITTEE N6 and Project 8 of the AMERICAN NUCLEAR SOCIETY STANDARDS CO... View Full Record
• 
• Game
• 13.42.44
• Nuclear War Card Game
• Nuclear War is a game for two to six players. Each player represents a "major world power" and attempts to gain world domination through the strategic use of propaganda techniques or nuclear weapons. OBJECT: Each player seeks to gain world domination... View Full Record
• 
• Postcard
• 14.47.206
• Free Enterprise Uranium-Radon Mine near Boulder, Montana
• An unused postcard. Printed on the back: This pictures the 85' level of the Free Enterprise Uranium- Radon Mine near Boulder, Montana, where people arrive from all over the world to find freedom from pain for arthritis and other ailments such as si... View Full Record
• 
• Bag
• 02.25.7
• Traditions Nuclear Casual Tea,
• The bag reads: Traditions Herb Tea Bags, Nuclear Casual Tea, the Profits From This Tea Are Donated to the Anti-Nuclear Movement! Manufacturers frequently took advantage of any term related to the term "nuclear" in advertising their products.... View Full Record
• 
• Envelope
• 17.15.17
• Karen Silkwood
• First Day of Issue Cover: Karen Silkwood Cachet: Photograph of Karen Silkwood with text - Karen Gay Silkwood (1946 - 1974) was a chemist at the Kerr-McGee nuclear plant near Crescent, Oklahoma, who died under mysterious circumstances after investiga... View Full Record
• 
• Advertisement
• 88.7.2
• Radioisotope Thermoelectric Generators (RTG)
• 2 page advertisement, promotional material, for General Atomic Company Radioisotope Thermoelectric Generators (RTG), designed for long duration remote power. First Side: Description: A short description of radioisotope-powered thermoelectric generato... View Full Record
• 
• Postcard
• 02.25.197
• Nuclear Mail
• Neither Snow Nor Rain . . . Nuclear Mail August, 1982 Washington DC - U.S. Postal Service officials revealed plans to assure mail delivery in the event of nuclear war. Emergency change of address forms and safety notification cards will be avail... View Full Record
• 
• Game
• 02.25.84
• Nuclear Escalation Game
• BLADE, a division of Flying Buffalo Inc, Nuclear Escalation Game. "A fast paced comical card game based on the popular Nuclear War card game designed by Douglas Malewicki. Nuclear Escalation designed by BLADE." Sealed in plastic. From the back of t... View Full Record
• 
• Booklet
• 04.12.1
• Energy For The Southwest
• Printed on the cover: Palo Verde Nuclear Generating Station Energy For The Southwest Contents: Putting the atom to work, page 1 Nuclear Power: It's Necessary, page 2 Palo Verde: Here's how it works, page 3 Constructing the Palo Verde Nuc... View Full Record
• 
• Newsletter
• 00.18.5
• The Radioactive Rag; Vol. 1, Issue 2; April, 1989
• The Radioactive Rag, Newsletter of Concerned Citizens for Nuclear Safety, Santa Fe, New Mexico USA, Vol. 1, Issue 2, April 1989. Articles: CCNS Leads WIPP Legal Action. Word from Washington. The psychology of nuclear waste dumping: "Unknown knowns"... View Full Record
• 
• Toy, Truck
• 13.42.40
• Homer's Nuclear Waste Van Hot Wheels
• The Simpsons Hot Wheels, Mattel, Homer's Nuclear Waste Van, Look Inside 'N' Check Out the View, Man!, Matt Groening, 9114-G1 When the user looks through the lens in the back of the toy and holds it up to a light source, the viewer sees a micro colo... View Full Record
• 
• Folder, File
• 02.25.39
• Monitored Retrievable Storage Facility
• Monitored Retrievable Storage Facility, U.S. Department of Energy Office Of Civilian Radioactive Waste Management. Fact sheets on nuclear fuel and storage. Fact sheet topics: Storage of spent nuclear fuel Transportation of used fuel; Nucl... View Full Record
• 
• Figure, Action
• 02.25.48
• Godzilla character toys
• Bootleg Godzilla character toys, sealed in box, multicolored. Based off of the 1992 figure set produced by Yutaka. However, these are made in Taiwan and have slight differences in packaging and quality. Additionally there is no Yutaka branding, but i... View Full Record
• 
• Game
• 14.45.34
• Doctor Dreadful Radioactive Food Lab
  
• "You can eat everything you make!" with the Doctor Dreadful Radioactive Food Lab The back says, " The Dr. Dreadful Radioactive Food Lab lets you conduct edible Nuclear Experiments in bright colors that look gross but taste great! Give your creatures... View Full Record
• 
• Bag
• 05.14.1
• Nuclear Energy Dietary Supplement
• Nuclear Energy Dietary Supplement package with tablets. Has in big yellow letters " Nuclear Energy". Manufactured by the Lifesmart Nutrition Co. of Los Angeles, California. Manufacturers frequently took advantage of any term related to the term "nucl... View Full Record
• 
• Patch
• 09.46.1
• 2005 NNSA BWXT AEMB Patch
• Embroidered patch - Black, pink, green, yellow, and white, 2005 NNSA BWXT AEMB (Atomic Energy Merit Badge - Unofficial), issued by Pantex Atomic Energy instructors from Amarillo, TX, with the Boy Scouts and Girl Scouts symbols, 3.5" diameter.... View Full Record
• 
• Card
• 14.45.134
• Wellrich Health Card
• Wellrich Health laminated card with Japanese lettering. The back of the card has a thin layer of brown sand containing thorium-232; negative ions will help stress and protect you from electromagnetic waves. 1.75 x 2.1" 6-17-15 Surveyed by SNL Rad... View Full Record
• 
• Bottle
• 14.45.129
• Well Aqua Bottle
• Well Aqua Bottle with Japanese lettering (kanji) on the package. The bottle is designed to improve the taste of tap water by ionizing it with a small amount of thorium. The bottle will produce delicious water that is equal to that found in natural pa... View Full Record
• 
• Filter
• 14.45.133
• Well Aqua Card
• Well Aqua (Wellaquq) laminated card with Japanese lettering.The Well Aqua Plate has thorium ceramic powder. The plate is intended to eliminate odors and help preserve food longer. 2 x 5.8" 6-17-15 Surveyed by SNL Radiological... View Full Record
• 
• Sticker, Bumper
• 08.10.7
• Felicia's Atomic Lounge, Ithaca, NY
• Felicia's Atomic Lounge, Ithaca, NY bumper sticker, blue, white printing; graphic of a martini glass with the "olive" in a toothpick as the atomic symbol. 3" x 4 1/2"; split paper backing... View Full Record
• 
• Brochure
• 08.10.15
• Atomic Aquatics Masks Brochure
• Atomic Aquatics Masks Brochure SubFrame: The strongest and most indestructible two-window mask ever. Exploded View Frameless: The mask that is all about fit, comfort and vision. 3.75 x 9.75"... View Full Record
• 
• Bottle
• 08.13.13
• Da Bomb Beyond Insanity Hot Sauce
• Da' Bomb Beyond Insanity 4oz Hot Sauce in a clear bottle. 03/15/2009 sauce was emptied out of the bottle. Label on cap reads: Warning: keep out of reach of children. Consume one drop at a time with extreme caution. Label reads: Hotter than any other... View Full Record
• 
• Patch
• 09.3.3
• Nuclear Science Merit Badge 1969 - 2009
• The patch reads: Nuclear Science Merit Badge 1969 - 2009. All embroidered on red cloth - with blue, gold, and black. The atomic symbol design is very similar to that used on the BSA Atomic Energy Merit Badge. 2.75 x 3"... View Full Record