Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Title:
Bert the Turtle Says Duck and Cover Comic Book
Date:
1951
Creator:
Federal Civil Defense Administration
Size:
4.5 x 5"
Exhibit Label:
This classic ad campaign was created by the US Federal Civil Defense Administration to teach children what to do during a nuclear attack. Today we know that this tactic had more to do with preventing panic than preventing injury or death from an atomic blast.
Image Text:
Bert the Turtle
says
Duck and Cover

*Star of the Official US Defense Administration Film "Duck and Cover"

Federal Civil Devense Administration
Collection:
Dr. Jay Shelton
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Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover
Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover
Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover
Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover
Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover
Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover
Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover
Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover
Bert the Turtle Says Duck and CoverBert the Turtle Says Duck and Cover