Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Da Bomb Beyond Insanity Hot Sauce
Year Range to:
Artist - Creator:
Original Juan Specialty Foods
Place of Origin:
Kansas City, KS, USA
H-4.5 W-1.75 Dia-1.75 inches
Glass, Paper, Plastic
Exhibit Label:
With a large warning and imagery of an atomic warhead, Da' Bomb's label conjures ideas of destruction and danger. Clocking in at 119,700 Scoville units (a calculation of how spicy a substance is), this sauce could do some serious damage to the unaware.
Made in Kansas City, Da' Bomb is featured in the popular YouTube series "Hot Ones" where the host, Sean Evans, interviews celebrities while they both eat increasingly spicy chicken wings. Da' Bomb has been the third to the last spiciest hot sauce in the lineup since the second season of the show, which premiered in 2015. Da' Bomb has statistically been the hot sauce that has caused the most celebrity guests to "tap out."
Image Text:
The label on the cap reads: "Warning: keep out of reach of children. Consume one drop at a time with extreme caution."
The label around the bottle reads: "Hotter than any other sauce on earth with exception to Da' Bomb-Ground Zero! Pure habanero pepper enhanced with habanero infused flavor create measured at 119,700 Scoville units. Wicked beyond belief."
Additional Information:
Found in Collection
Exhibit Photographer:
Ryan Jaramillo
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