Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Title:
Kix Atomic Bomb Ring Advertisement
Date:
1947
Creator:
General Mills, Inc.
Size:
11.5 x 15.5"
Image Text:
Get Kix Atomic Bomb Ring with secret message compartment and concealed observation lens.

Awesome! Amazing! Atomic!
It's super! It's stupendous! It's a seething scientific sensation!
ACTUAL ATOMS -- splitting like crazy inside this ring. And you can see wild luminous atomic effects! It's terrific!
Here's How Ring Works. Twist tail-fin -- slide it off -- and you'll find a concealed Observation Lens inside. Go into dark room and wait until your eyes are accustomed to darkness. Look into lens -- and SOCKO! You'll see brilliant stabs of flashing light… caused by released energy of atoms split to smithereens inside atom chamber.
Secret Message Compartment in Tail
Top-secret stuff like codes, club passwords and messages can be carried unseen in strategic secret compartment inside tail-fin.
Bombardier Insignia embossed on top. Sides show lighting-blast explosions. Gleaming aluminum bomb nose. Plastic 4-pronged tail-fin. Metal alloy ring band -- adjustable to fit any finger.
Perfectly Safe. Atomic materials in Atom Chamber are harmless. You can wear ring with complete safety.
How to Get Ring. Get a box of that winning breakfast cereal KIX. Cut word KIX from top of box and send it together with only 15c coupon below.
Collection:
Dr. Jay Shelton
Click to Enlarge
Kix Atomic Kix Atomic "Bomb" Ring
Kix Atomic Kix Atomic "Bomb" Ring Advertisement