Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Title:
Atoms Split to Smithereens!
Date:
February 23, 1947
Creator:
General Mills, Corp.
Size:
10.75 x 15"
Image Text:
See Genuine Atoms Split to Smithereens!

It's a SEETHING SCIENTIFIC SENSATION!
Actual Atoms -- split to smithereens inside this ring! And you can see brilliant atomic effects! Take Ring into dark room and wait until your eyes are accustomed to darkness. Slide Tail-Fin off -- look in Observation Lens -- and you'll see frenzied flashes of light -- caused by released energy of atoms splitting like crazy.
Secret Message Compartment hidden in Tail Fin… Bombardier's Insignia embossed on top of ring. Sides show torrid lightning-blast explosions. Aluminum Warhead (bomb nose)… 4-pronged plastic Tail Fin. Ring can be adjusted to fit any finger. Atomic materials in Atom Chamber are harmless.
How to Get Ring. Get a box of that winning corn-tasty breakfast cereal KIX. Send top of KIX box together with only 15c and Order Blank at right.
General Mills
Collection:
Dr. Jay Shelton
Click to Enlarge
See Genuine Atoms Split to Smithereens!See Genuine Atoms Split to Smithereens!