Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Title:
My Fairy Light
Year Range from:
1916
Year Range to:
1920
Creator:
Robt. H. Ingersoll & Bro.
Publisher:
St. Nicholas Magazine
Publication Place:
New York City, New York
Size:
9.75 x 6.75"
Exhibit Label:
This advertisement for Ingersoll radiolite clocks was reprinted in St. Nicholas Magazine with permission from John Martin's Book (The Children's Magazine); both publications catered to the upper and middle classes. Before the increased risks of cancer due to radium exposure were understood, radium was widely used on objects such as watch faces to make them visible in the dark. Unfortunately, this meant that many children and adults slept with a radioactive source close to their heads at night.

Image Text:
When I am tucked in bed at night,
I love to see my RADIOLITE,
The watch that makes a fairy light
With hands and figures shining bright.
I see its soft and cozy ray
That twinkles, as it seems to say,
"I'm always working night and day,
But you must sleep as well as play."
Then, with the light of early morn,
Its twinkling face is always gone.
I think, as sure as I am born,
Some fairy turns it off and on.

"RADIOLITE" means "RADIUM-LIGHTED"

On the hands and figures of "RADIOLITE" watches is just a tiny pit of sure-enough radium -- the wonderful substance that makes a glow for years and years. There are no watches but "INGERSOLL" watches that have so bright a face, and that you can see so easily in the dark.

There's the regular "RADIOLITE," $2.00, and there's the "RADIOLITE" Two-in-One, $2.25, that stands upright on the bureau or can be taken out and carried in the pocket. And there's the "RADIOLITE" Strap Watch, $4.00, that soldiers wear on their wrists, and lots of other people, too, especially in winter, because you can see the time without unbuttoning your overcoat. The Waterbury "RADIOLITE", $4.00, is a fine, handsome watch for Daddy, and the Midget "RADIOLITE," $3.50, for Mother; perhaps you, too, will have one of them when you are older.

ROBT. H. INGERSOLL & BRO., 315 Fourth Ave., New York City

Reprinted by special permission of JOHN MARTIN'S BOOK (The Children's Magazine)
Collection:
Dr. Jay Shelton
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My Fairy LightMy Fairy Light