Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Title:
Eve Curie, Speaking on "The Magic of Radium", Stanford University
Date:
1940
Creator:
Eve Curie
Publisher:
Stanford University
Size:
10.5 x 8"
Exhibit Label:
This poster advertises a talk given by Eve Curie on "The Magic of Radium" at Stanford University. Eve Curie was the daughter of Madame Marie Sklodowska Curie, the discoverer of radium and polonium. This poster demonstrates the sustained advertising power of the Curie name, but in contrast to the previous entry, is directly linked to the Curie family.
Image Text:
EVE CURIE
Daughter of
One of the world's most distinguished women
And
Author of her mother's biography

Speaking on "The Magic of Radium"
Mon., March 4 - 8:30 p.m.
Memorial Hall, Stanford University
Tickets: 50c for Students, 75c for General Public

[Reverse:]
EVE CURIE

Few foreign visitors, not even excepting World's Fair Royalty, have ever met with so cordial a reception as that given to Mlle. Eve Curie. Her lectures from coast to coast have had the same sensational success at her beautifully written biography of the great scientist and discoverer of radium who was her mother. Her audiences have accliamed her not only because of her moving story of MADAME CURIE but also because of her own chic and charm.

Witty and gay, Eve Curie is revered alike by smart cosmopolite society and the learned circles in which her mother moved. She brings American audiences the real story of the greatest woman scientist the world has ever known -- Madame Curie, wife and mother, as well as scientist.

The story that Eve Curie brings her American audiences is a moving story, told with tenderness and a pulsating sense of human values. Reared by governesses -- mainly Polish from her mother's native land -- in a delightful house in the Parisian suburbs, Eve Curie turned as a young girl, not without reluctance, from study and research in physics and chemistry, to which her mother and sister Irene had dedicated themselves with such zeal and with such important results to the welfare of mankind, to the arts -- more especially literature and music.

Eve Curie is today an eminently successful biographer and writer, and a charming and beautiful woman -- a distinguished daughter of a distinguished mother.
Collection:
Dr. Jay Shelton
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Poster for Eve Curie Speaking on Poster for Eve Curie Speaking on "The Magic of Radium"
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