Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Title:
Esco Radium Liquid Sunshine Embalming Fluid
Date:
ca. 1910
Artist - Creator:
The Embalmers Supply Co.
Dimensions:
H-9 W-5 D-5 inches
Material:
Glass
Exhibit Label:
Continuing the trend of products named to invoke contemporary ideas about radium without containing any radioactive materials, Esco Radium Embalming Fluid came in large gallon jugs like this.
Image Text:
Esco Radium
Trade Mark
Liquid Embalming Fluid
N.P.
Keep paper around bottle until needed.
Especially compounded for_________
Esco Radium is the latest and most perfect Preservative, Disinfectant, Deodorizer and Bleacher known to science. It will preserve bodies for years. It will quickly deodorize and give the most perfect Life-Like Complexion. It is more powerful than any other fluid and will penetrate quicker than any other.
Price Per Bottle $5.00

The Embalmers Supply Co.
Chemical Works and Main Offices
Westport, Conn.
Western Branch, Chicago.
Collection:
Dr. Jay Shelton
Exhibit Photographer:
Ryan Jaramillo
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