Atomic Advertising in the 20th and Early 21st Centuries : An exploration of cultural attitudes towards nuclear science and technology in advertising and packaging from 1910 to 2010.
Title:
Tho-Radia Methode Scientifique de Beaute
Date:
ca. 1937
Creator:
Alexis Moussalli
Publisher:
Desfossés-Néogravure
Publication Place:
Paris, France
Size:
12 x 9.25"
Exhibit Label:
Radium's popularity in France survived both World Wars and was used to promote a line of beauty products created by a man named Alexis Moussalli. He invented a line of cosmetics meant to give the user a healthy glow. However, as the name of the brand suggests, these products contained thorium and radium and would have been hazardous to apply daily.
Image Text:
Creme
Cold-cream pour peaux seches
Creme mauresque
Fond de teint
Poudre
Savon lait de toilette
Demaquillant
Rouge a levres
Dentifrice

Tho-Radia
Methode scientifique de beaute
En pharmacie exclusivement

[English Translation:]
Cream
Cold-cream for dry skin
Moorish Cream
Foundation
Powder
Soap
Shower gel
Make up remover
Lipsticks
Toothpaste

Tho-Radia
A scientific approach to beauty
Exclusively in pharmacies
Collection:
Dr. Jay Shelton
Translated by:
Angèle Delajoux
Click to Enlarge
Tho-Radia Methode Scientifique de BeauteTho-Radia Methode Scientifique de Beaute
Tho-Radia Methode Scientifique de Beaute reverseTho-Radia Methode Scientifique de Beaute reverse